Baravalle (left) with Winkelmann after the signing ceremony.
BOLOGNA: Lamborghini and coffee manufacturer Lavazza have announced an exclusive new partnership.Lavazza will take part in Lamborghini events in Italy and worldwide, offering people the chance to relish its brand of coffee.
In addition, visitors to the Lamborghini museum will get the chance to enjoy Lavazza coffee while exploring the most iconic models ever made, and company employees will have a special area where they can take first-rate coffee breaks.
As well as reinforcing their positions in the international market, the synergy between Lamborghini and Lavazza opens up new opportunities for unique brand experiences.
Lamborghini chairman and CEO Stephan Winkelmann described the partnership as "uniting two Italian excellences in a common project."
"Lamborghini has always been committed to ensuring a quality experience for everyone who approaches the brand. The partnership with Lavazza represents an opportunity to bring the Italian experience to our customers, visitors, and fans around the world.”
The partnership agreement was signed at Lamborghini’s headquarters in Sant’Agata Bolognese between Winkelmann and Lavazza CEO Antonio Baravalle.
