JAKARTA: Chinese automaker Xpeng has officially entered the Indonesian market.
Xpeng plans to begin local production in Indonesia, focusing initially on the G6 and X9 models, designed specifically for the right-hand drive market.
In a statement, the Chinese marque says this strategy demonstrates a shift towards a more integrated, localized approach.
"This will enable the company to provide more efficient, customized solutions to Indonesian consumers as well as other key markets," says Xpeng.
At the launch event, Xpeng unveiled its 2025 product lineup for Indonesia, featuring the X9 and G6.
Both models are said to exemplify Xpeng's commitment to AI-driven innovation, intelligent mobility, and high-performance driving, offering a smarter, more connected, and convenient experience for users.
In Indonesia, Xpeng is partnering the Erajaya Group.
"Xpeng seeks partners who share the same vision and dreams. Erajaya Active Lifestyle is such a 'new-force' in Indonesia and a perfect fit for Xpeng locally," said Xpeng vice chairman and co-president Brian Gu at the event.
As a leading player in Indonesia's high-end technology and consumer electronics sector, Erajaya represents top global brands, including DJI drones and premium lifestyle products.
Under Erajaya's leadership, DJI has already built a strong technological reputation and market presence in Indonesia.
"Erajaya Active Lifestyle is proud to be at the forefront of Xpeng's journey in Indonesia. Our deep understanding of the local market and commitment to innovation-driven brands position us uniquely to support Xpeng's growth," said Erajaya Active Lifestyle CEO Djohan Sutanto.
"Together, we are introducing a new era of smart, sustainable mobility in Indonesia, with an emphasis on customer experience and service excellence."
