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PETALING JAYA: BMW Group Malaysia is organising an event to further promote electric mobility.

Its latest campaign called "Forwardism, by BMW" would be held on Sept 23-24 in Kuala Lumpur in conjunction with the company's 20th year in Malaysia.

BMW said the venue would be next to the Mandarin Oriental hotel.

The event is likely to be held in a tented location near the hotel like the one BMW did in January 2022 for the three-day NEXTGen Malaysia.

Expect the German automaker to plug its electric cars including the i7 at the event, which it promises would be an immersive experience for visitors.

Sign up at www.bmw.com.my/forwardism.

In tandem with the event theme, BMW Group Malaysia would also be going on a roadshow to two locations in the Klang Valley, Malacca, Ipoh and Johor Baru. The iX1, iX3, i4, iX and i7 would be available for test drives there.

At the roadshows, BMW would be offering financing options, including cash rebates of up to RM15,000. Charging partner JomCharge is also dangling free charging vouchers of up to RM800 on selected i models.

The roadshow locations are:

> AEON Bandaraya, Malacca (Sept 14-17)
> 1 Utama Shopping Centre, Klang Valley (Sept 21-24)
> AEON Kinta City, Ipoh (Oct 12-15)
> Mid Valley Southkey, Johor Baru (Nov 1-5)
> Pavilion Bukit Jalil, Klang Valley (Nov 8-12)