SEOUL: Mix the Hyundai Inster with a whole lot of unbridled creativity and you get the - Insteroid.
Hyundai plans to unveil the Insteroid next month.
The Insteroid – a playful interpretation of a "dream car" – is designed to make you smile.
This sporty design concept transforms the hot-selling Inster sub-compact electric vehicle (EV) into an even bolder statement, harnessing unrestrained creativity to deepen the emotional connection with the Hyundai brand.
The name combines "Inster" and "Steroid", reflecting the funky, youthful and muscular nature of this show car built on the foundation of the Inster production model.
Since its global debut in June 2024, Inster has become an in-demand EV, with strong sales in both Europe and South Korea.
Hyundai is leveraging the Insteroid to forge a strong emotional experience to electric cars.
The automaker said the car is equipped with fun details, claiming it offers plenty to discover.
Every element – from the control buttons to the instrument cluster, the rear spoiler to the brakes – is said to reflect the Insteroid's character.
The teaser images reveal how the Insteroid elevates the production model's design with racing game-inspired styling, featuring wheel arch air vents, 21-inch wheels, and a prominent rear spoiler and diffuser. Signature Pixel LEDs add to its look.
Hyundai described the Insteroid as "a thrilling glitch in the automotive matrix, seamlessly merging the boundary-pushing aesthetics of video games with real-world engineering to create a vehicle that feels like it's morphed straight out of a digital speedway".
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