KUALA LUMPUR: UMW Toyota Motor's second Toyota OutRun event last Sunday has raised RM170,000 for National Cancer Society Malaysia.
Toyota OutRun 2023, which was held at Dataran Merdeka here, drew over 4,300 participants.
The 'All for One, Run for All' theme is in line with UMW Toyota Motor’s new vision of Move Your World.
The idea of All for One, Run for All stems from the idea of making running, which is seen as a rather individualistic sport, as something more collective.
Everyone can challenge their own impossible when they run together and empower movement among all communities.
Start Your Impossible (SYI) is a campaign that encourages everyone to challenge their own impossible that began in conjunction with the Tokyo 2020 Olympic.
Ravindran (right) and UMW Toyota Motor deputy chairman Takashi Obata (left) with the category winners.
As part of the initiative, UMW Toyota Motor organised its first Toyota OutRun event in 2019 with over 3,000 participants in attendance with the proceeds going to the Paralympic Council of Malaysia.
UMW Toyota Motor president Ravindran K. said the company was delighted to see the overwhelming response and participation for the second Toyota OutRun, which is done on a much larger scale following the success of the first event, back in 2019.
“As part of our CSR commitment, we have partnered with the National Cancer Society Malaysia (NCSM) for this year’s initiative, in which 100% of the registration proceeds, worth about RM170,000, will be donated to them”.
This year’s event is organised on a much larger scale in Dataran Merdeka.
Aside from the 5km and 10km races, Toyota OutRun 2023 also featured fun activities such as a race village, as well as concrete and plant workshops.
Participants were also entertained with a performance from artiste, De Fam, as well as appearance by Toyota Yaris ambassador, Janna Nick.
For more information, visit https://www.toyota.com.my or call the Toyota freephone line 1-800-8-TOYOTA (869682).
