KUALA LUMPUR: Stellantis Malaysia has launched its first multi-brand showroom, Allure Auto Old Klang Road, marking the company's second dealership since taking over as principal.
The new facility will showcase Peugeot models alongside Leapmotor's newly launched electric SUV, the Leapmotor C10.
Strategically located on Old Klang Road (Jalan Klang Lama) here, the showroom is designed to display up to five vehicles and reflects both brands’ modern aesthetics. It features a comfortable lounge, vehicle delivery bay, and an interactive configurator display to enhance customer experience.
Stellantis Malaysia’s managing director Jamie Francis Morais expressed enthusiasm about the dealership, describing it as a key part of the company's network expansion in the country.
"This facility showcases our captivating range of Peugeot vehicles and the innovative Leapmotor C10 electric SUV," said Morais.
Initially operating as a 1S dealership, the facility will soon expand with a 2S service and spare parts centre in USJ 1, which will support both Peugeot and Leapmotor aftersales services.
The service centre will be staffed by Stellantis-certified technicians, capable of handling high-voltage systems, major repairs, and general maintenance.
Morais with Lai.
Allure Auto’s director Lai Choong Yik said that with the opening of Allure Auto Old Klang Road, the dealership is positioned to bring the brand closer to its customers and enthusiasts.
The dealership also aims to support existing Peugeot customers by working closely with nearby authorised service centres.
Allure Auto Old Klang Road is located at G-5, BBP, Jalan 3/137B, Off Jalan Klang Lama, Bedford Business Park, 58200 Kuala Lumpur.
For further information, visit www.Peugeot.com.my and www.leapmotor.com/my or follow their social media channels to stay updated.
