Spot the new Bimmer: BMW taps into wellspring of Malaysian creativity

PETALING JAYA: BMW Group Malaysia is highlighting the work of local businesses, volunteer groups and NGOs in these trying times while rallying Malaysians to participate in a contest that is a prelude to introduction of a new BMW model.

Komuniti Tukang Jahit, Changgih Designs, INKAA, and Kanoe would each create an art piece unique to them that would be used to camouflage the upcoming BMW model. Several units of the car in camouflage would take to the streets of Kuala Lumpur and the Klang Valley over the next few weeks to create some buzz for its launch in October.

READ MORE: Camouflaged BMW model revealed on Oct 8

Catch sight of the fleet of camouflaged cars and visit BMW Malaysia’s Facebook or Instagram accounts to win exclusively designed BMW merchandises created in collaboration with Komuniti Tukang Jahit, Changgih Designs, INKAA and Kanoe.

BMW Malaysia did not offer details of the contest mechanics, which is expected to be announced on its social media accounts in the coming days.

It said it decided to work with these four groups to celebrate their resilience in the face of a pandemic.