LOS ANGELES: Global footwear powerhouse Skechers is using Goodyear rubber technology in custom Skechers outsoles that its says deliver increased grip, stability and durability.
“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, president of Skechers.
The shoes, featuring Goodyear Performance Outsoles, are designed with rubber technology that contains a special polymer including sustainable soybean oil—a renewable, bio-based material used in some of the company’s top-performing tyres – available in North America.
Initially launched on three running shoes from the Skechers GOrun collection, the range of styles featuring Goodyear Performance Outsoles now includes a wider assortment of running and walking sneakers and will expand through 2020 to athletic lifestyle, trail, and work footwear categories for men and women, as well as kids’ styles.
