Singer announces new Middle East representation


RIYADH: California-based luxury specialist, Singer, recognised worldwide for its restorations of the air-cooled Porsche 911, is today announcing the appointment of Seven Car Lounge as its new partner, supporting clients commissioning restorations in selected markets in the Middle East.

Singer’s focus on the region is part of a global strategy to form partnerships with world-class operations with deep experience in the luxury market.

The company currently operates with partners in North America, Europe, Australia, and Asia.

Clients seeking restorations in Saudi Arabia, Bahrain, Kuwait and Qatar will now be able to learn about Singer’s restoration services and discuss their requirements with the experienced luxury automotive team from Seven Car Lounge.

The announcement also means that both Singer’s existing clients and future owners in the region will have wider access to expert, in-country servicing and maintenance.

At the launch event in Riyadh for owners, prospective owners and media, Singer and Seven Car Lounge showcased, for the first time in Saudi Arabia, two turbocharged Porsche 911s Reimagined by Singer.

01 Porsche 911 Reimagined by Singer (1) nwe00 (Custom)

One car, in Singer Racing White and Green has been restored for its owner through Singer’s Classic Turbo services – which celebrate the iconic Type 930, launched in 1974.

The second car, in Singer Racing White and FluroRed has been restored through Singer’s DLS Turbo services, inspired by the Type 934.5 endurance racer of 1977.

Each Porsche 911 Reimagined by Singer is unique and represents a personalized restoration of the owner’s Type 964 Porsche 911.

Singer founder and executive chairman Rob Dickinson commented – “Since I founded Singer in 2009, our mission has been to celebrate the brilliance and the heritage of the Porsche 911. Our goal is to connect with owners and enthusiasts around the world who share our obsession with this iconic sports car. We’re thrilled to be in Saudi Arabia and to experience another incredible car culture as we expand the support we can provide for our amazing clients. Seven Car Lounge are luxury specialists with a deep understanding of what it takes to be successful here and we’re excited to have them by our side.”

Singer CEO, Mazen Fawaz noted – “Our work on behalf of Porsche owners is defined by a focus on beauty, craftsmanship and innovation. We’re delighted to be partnering with Seven Car Lounge, who share our commitment to excellence, and excited to bring these incredible cars and our awesome team from California and the UK to meet new audiences around the world.”

01 Porsche 911 Reimagined by Singer new00 (Custom)
05 Porsche 911 Reimagined by Singer (Custom)
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