PETALING JAYA: Sime Darby Bhd is launching future-focused plans for its Motors division, with the establishment of a Mobility special taskforce to explore new trends and opportunities for growth in the automotive sector.
The areas of interest include shared mobility and in the electrification of the industry.
As part of this mobility strategy, the group has invested a total of approximately RM42mil to-date in mobility players.
Sime Darby acknowledges the evolution in the industry and is taking dynamic steps to future-proof its Motors business.
Sime Darby group chief executive officer Datuk Jeffri Salim Davidson said the group has developed a mobility strategy as part of the efforts to revolutionise and transform its Motors division to be ready for the future of automotive.
“Our thrust into Mobility is our Engine Two to Sime Darby Motors’ Engine One, which we are continuing to fortify to its full potential,” he said in a statement.
Engine One refers to the group’s existing Motors business which it is continuing to strengthen, while Engine Two relates to its future-focused strategies to capitalise on new mobility trends.
Sime Darby is well-positioned to be the strategic partner for new mobility players offering a turnkey solution for all mobility needs through a wide range of fleet management services and across the electric vehicle (EV) ecosystem.
Its fleet management solutions range from the provision of vehicles via various ownership schemes and maintenance, that includes mobile car servicing, to telematics which enables monitoring and predictive maintenance for fleets.
With EVs transforming the automotive landscape, Sime Darby aims to capitalise on its many strengths along the value chain to become the leading EV specialist in the region through the assembly, distribution and retail of EVs, as well as by playing an active role in the charging infrastructure value chain.
Sime Darby’s recent investment of RM42mil in car sharing company Socar and online used car platform Carro demonstrated the group’s ambitions to expand in mobility.
Sime Darby group chief strategy officer Datuk Thomas Leong said the group is taking on a more active and dynamic role in the transformation of the mobility industry as it is one of the leading automotive players in the Asia-Pacific region.
“We are taking on a more active and dynamic role in the transformation of the mobility industry. We remain on the lookout for more exciting investments and collaborative opportunities with other strategic partners to help us 'see ahead' into the future,” he said.
Sime Darby Motors City in Ara Damansara, Petaling Jaya.
Sime Darby Motors is the automotive arm of Sime Darby, with operations across nine markets in the Asia-Pacific region.
The automotive unit is actively invested across the entire value chain of the automotive business; from assembly, importation, distribution and retail to aftersales services and rental.
More information on Sime Darby’s mobility offerings can be found at www.simedarby.com/mobility.
