KUALA LUMPUR: Shell Malaysia through its business mobility division, Shell Fleet Solutions, has launched its Accelerate to Zero (A2Z) programme.
With the Malaysian fleet sector facing unprecedented challenges in the market that include supply chain disruptions, driver shortages, pressure to decarbonise, vehicle optimisation and rising costs, the A2Z programme is designed to help fleet owners optimise their operations, grow their businesses, and achieve their sustainability goals.
The launch of A2Z sees Shell Fleet Solutions evolving from a traditional fuel card provider to a partner of choice for simpler, smarter, and sustainable integrated solutions comprising:
Shell Card – The newly revamped Shell Card is the key to unlocking all the solutions and enabling integration to a fleet’s day-to-day mobility expenses, including fuel, telematics, lubricants, and electric vehicles (EVs) charging through the Shell network.
Shell Recharge – Shell’s EV charging ecosystem provides corporate fleets with a complete package of hardware, software services and support solutions designed to meet their specific EV infrastructure requirements. Customers can also tap into Shell’s expanding network of charging points.
Shell Telematics – This solution combines integrated Shell Card data, ‘live’ vehicle tracking, vehicle performance monitoring and more to provide corporate fleets with critical data and business intelligence to help them achieve greater sustainability.
Carbon Compensation – While adopting measures to avoid and reduce emissions is pivotal to reducing carbon emissions in the long and medium term, management of less-avoidable emissions is still a necessity in the interim. Customers can now opt to compensate for the carbon emissions from their fuel purchases through carbon credits generated by Shell projects.
From left: Shell Malaysia general manager Mobility Seow Lee Ming, Shell Fleet Solutions Asia general manager Veethara Trakulboon and Shell Fleet Solutions Msia general manager Joanna Lean
Speaking at the official launch of A2Z, Shell Fleet Solutions Malaysia general manager Joanna Lean said that the integrated solutions aimed to empower fleet owners in making better business decisions to stay competitive not just in Malaysia but the region.
“Decarbonising a fleet can be a complex, costly and challenging endeavour. Fleet owners must navigate a changing regulatory, technological and commercial landscape, while maintaining a high level of service to the business and employees, as well as managing their costs in a volatile world.
Shell aims to be the partner of choice for fleet owners in Malaysia in their transition towards decarbonisation and accelerating growth. Whether you are a small business owner or a large global enterprise, we provide integrated fleet solutions enabled by our people, technology and data to help achieve your business and sustainability goals,” she said.
The launch event also featured an in-depth discussion for customers and partners entitled “Navigating the Future of Fleet Mobility in Malaysia”.
The panel comprised Shell Fleet Solutions Asia general manager, Veethara Trakulboon and fellow industry leaders who shared the same vision to collectively navigate the future of fleet in Malaysia - Julian Neo, managing director of DHL Express Malaysia and Brunei, Wan Ahmad Zam Zam Abd Wahab, programme director (PMO electric vehicle) at Tenaga Nasional Bhd and president of ZEVA (Zero Emission Vehicle Association) and Datin Zameema Arif, senior vice-president, group sustainability at AmBank.
For more information on Shell Card and Accelerate to Zero (A2Z) programme, go to www.shell.com/fleetsolutions.
