Scania Southeast Asia names Heba Eltarifi as new MD

SHAH ALAM: Scania Southeast Asia has appointed Heba Eltarifi as its new managing director based in Malaysia.

She took on the role from Jan 1 this year as Scania marks 50 years in Malaysia.

She was previously the chief financial officer at Scania Australia.

Responsible for the finance and IT Procurement departments in Australia, as well as for commercial operations such as used truck sales and truck rental, Heba has enjoyed a wide range of experiences within the business over the past two decades.

She holds a Bachelor of Commerce degree, Diploma of FEM Executive Management Program from Stockholm School of Economics and is a Certified Practising Accountant. She is married with one child.

“Scania will continue to support the logistics, construction and public service sectors, commuting people and goods every day throughout the region and in this country," said Heba.

“The timing cannot be any more challenging than the economic impact that our customers are facing throughout the region due to the pandemic. I am confident that my team and I will continue to pull through and come out stronger than ever for them.”

Scania Southeast Asia is a business unit with its head office in Malaysia. It supports Malaysia and Singapore markets with dedicated sales and services centres. For the markets in Vietnam, Myanmar, Philippines, Brunei and Cambodia, the support is provided by authorised private dealers.

In Malaysia, Scania started in 1971 with the first Scania LB110 truck’s arrival at Port Klang, delivered to Kontena Nasional.

Local assembly of trucks and buses began in 1994.