PETALING JAYA: Naza Italia, the official importer and distributor for Ferrari in Malaysia, has unveiled the fresh-faced Ferrari Petaling Jaya showroom.
The double-storey showroom, which was revitalised in accordance with Ferrari’s new Corporate Identity design, was launched in conjunction with the official arrival of the Ferrari SF90 Stradale, the brand’s first plug-in hybrid vehicle.
Present to mark the occasion were Naza Corp Holdings Group CEO, Automotive Group, Datuk Nik Hamdam Nik Hassan and Naza Italia National Brand Head (Ferrari) Damien Woo.
Due to restrictions on international travel, Ferrari Far East and Middle East president Dieter Knechtel, was unable to be present and instead connected with the guests via pre-recorded video.
A total of RM3.5mil was invested in the renovation and refurbishment of the showroom which features a chic style that reflects Ferrari’s new Corporate Identity.
READ MORE: Ferrari SF90 Stradale roars in at RM1.9mil
Ferrari Petaling Jaya is among the first few dealers in South East Asia to implement the new design.
The showroom is built over two floors, covering a total of 11,900 sq ft, and can accommodate seven cars at any given time.
The ground floor is the main display area which showcases the latest Ferrari models available to the local market and includes a stylish community table.
Alongside it is a dedicated customer lounge which is finely furnished and equipped with a coffee bar to provide clients a luxurious space with a community feel.
The configuration room is decked out with a broad selection of materials and options as well as the exclusive “atelier” panels, which rotate and allow for the room to be closed off when discerning customers would prefer to design their Ferrari with peace and privacy.
This experience provided to Ferrari clientele is akin to that offered at the factory in Maranello, with an array of the most exquisite samples of fabric, paint, leather and livery available for their choosing.
The first floor is partially dedicated to Ferrari Approved, the brand’s pre-owned certification programme.
All pre-owned models on display here have undergone a meticulous 190-step check and prepared to ensure that their new owners receive a Ferrari in world-class condition.
Nik Hamdam said the company had actively invested in a commitment to developing and nurturing relationships with customers throughout the years.
"This elegantly renovated showroom enables us to build upon those customer connections while also offering them a sense of community in a space where they may gather with others who share their passion for the Prancing Horse.”
