SUBANG JAYA: To add extra significance to the occasion the 67th National Day to be celebrated on Aug 31 this year, the all-electric Proton e.MAS 7 will be making its first public appearance.
The national automotive brand’s first electric vehicle was previewed to the media on Aug 2, kicked-off a journey that will culminate in its market launch at the end of the year and now.
It will appear with a special camouflage representing the colours of the Jalur Gemilang, as part of a 25-car contingent featuring various Proton models.
Proton said the National Day parade is an excellent opportunity for the company to showcase the progress made over the last four decades.
The 25-car lineup will run through the range from the original Proton Saga up to the 2025 X70, launched just two weeks ago.
e.MAS 7 camouflaged in Jalur Gemilang colours.
Proton chief executive officer Dr Li Chunrong said that while celebrating Proton's past, the company is also mindful to look ahead into the future of the automotive industry.
"Hence, we took the decision to include the Proton e.MAS 7 in our parade lineup, though it has not been launched, to allow everyone to get a closer look at the company’s first EV model.
"As the model is not the final production vehicle, it will be displayed wearing camouflage, but in the National Day spirit, we have chosen colours that represent
Malaysia’s flag,” said Dr Li.
2025 X70.
Aside from its appearance at the parade, testing and climatisation activities for the e.MAS 7 have steadily ramped up following its media debut.
Camouflaged test cars have been frequently spotted by the public as durability, charging, driving and software testing programmes continue running to ensure Malaysia's first national EV meets the needs and expectations of its future customers.
"The e.MAS 7 is not only Proton's first EV, but it is also the first Proton model developed concurrently with the team at Geely.
"This allows for much shorter lead times in making RHD versions available and also results in greater efficiencies and sharing of development costs," Dr Li said, adding that Proton is leaving no stone unturned in the model’s development, marketing, sales and after sales efforts.
