SUBANG JAYA: Proton has spinned out an X50 Sport Edition (SE) and only 1,000 units will be produced.
The carmaker said it is based on the Premium version (RM101,800) and targets those "seeking a unique blend of sportiness and sophistication."
Cumulatively, the product upgrades to the X50 SE delivers RM10,000 worth of added value to buyers, but Proton said it is offering it at RM3,500 for a total SUV price of RM105,300 (on-the-road without insurance).
The company is also introducing a limited-time cash rebate and "Angpow", offering a rebate of RM7,000 in January, and total savings for customers of RM13,500.
Bookings can now be made online at Proton's official website or at Proton showrooms nationwide.
The X50 SE comes with 13 enhancements, headlined by a sporty Aerokit featuring front, rear and side skirting.
Its Quartz Black body colour is accentuated by sleek glossy black garnishes at the front and rear while completing the look are black 18-inch alloy wheels and distinctive body decals.
Key additions in the cabin include a wireless charger,sport edition carpet mats, stainless steel scuff plates and a boot tray.
As with cosmetic changes, the engine remains unchanged. It still uses a 1.5-litre turbocharged engine producing 148hp and 226Nm of torque and paired to a 7-speed dual-clutch transmission.
“The Proton X50 Sport Edition is about offering more excitement for Proton customers by leveraging on the popularity of the Proton X50, a crowd favourite since its launch," said Proton deputy chief executive officer Roslan Abdullah.
"With the SE, we want to amplify that spirit by delivering a version that offers a more dynamic and sportier image, that customers have been longing for.”
Along with the launch of the X50 SE, Proton also launched the "Test Drive and Win Festive Fortune" campaign, offering a grand prize of a X50 Sport Edition.
The campaign runs from January to March 2025 with customers invited to visit any Proton dealership and test drive any model.
They would then be in the running to win monthly cash prizes of up to RM5,000.
Those who make a booking and register a new Proton vehicle that month will automatically enter a monthly lucky draw and stand a chance to win a monthly grand prize of a travel package worth RM10,000 as well as the final grand prize for this three-month campaign.
