SHAH ALAM: A recent survey of over 1,300 Proton customers revealed that Proton X50 owners were drawn to the vehicle primarily due to its combination of features, engine performance and spacious cabin.
43% of respondents cited it has more features than competitors while 35% appreciated its strong driving performance.
Additionally, 30% highlighted fuel efficiency and excellent after sales service as significant contributors to their purchase decision.
Notably, 20% of Proton X50 buyers owned a Proton before, while a whopping 80% were converted from other brands.
Furthermore, the survey revealed a diverse buyer profile—38% were first-time car buyers, 38% were replacing their existing vehicles, and 25% were purchasing an additional car for their household.
Additionally, 19% of X50 buyers were self-employed and 46% worked in the private sector.
Meanwhile, regarding the Proton X90 D-segment SUV, buyers were drawn to its driving performance, storage capacity and value for money.
About 30% of X90 buyers preferred the car for its strong driving performance, while 27% liked it because of its large storage compartments, good value for money and number of features compared to competitors.
Furthermore, X90 owners have families with children with a similar buying profile as X50.
17% of X90 buyers were previous Proton car owners while the rest had owned cars from other brands before.
Similar to the Proton X50, Proton’s latest refreshed C-segment SUV, the 2025 Proton X70, was launched last August, and sold 5,628 units, making up 62.6% of the total 8,992 units sold in 2024.
From the same recent survey, key reasons for buyers of the 2025 Proton X70 refreshed C-segment SUV included fuel efficiency, features and engine performance.
13% of 2025 Proton X70 buyers were first-time car owners, 53% were replacing their existing vehicles, and 35% were purchasing an additional car.
30% of 2025 Proton X70 customers cited fuel efficiency as the main factors influencing their decision while 28% liked the added features compared to competitors and 23% preferred its strong driving performance.
The 2025 Proton X70 is a comprehensive update to its predecessor, featuring revised exterior styling, new interior equipment and upgraded ADAS level 2 safety technology.
14% of 2025 Proton X70 buyers were previous Proton owners, while the rest had purchased vehicles from other brands meaning 86% of the volume was derived from conquest sales.
“At Proton, our journey from the launch of the X70 in 2018 to the continued success of the X50, X90, and 2025 X70 reflects our commitment to delivering the latest and best technologies to our customers,” said Proton Edar CEO Roslan Abdullah.
