Proton to boost X50 production after huge response


SUBANG JAYA: The updated X50 SUV has done exactly what Proton wanted it to do. It has catalysed sales of the compact SUV, with Proton reporting that it had attracted 8,000 bookings within just one month since its debut in June.

Since its original debut in 2020, the X50 has been Malaysia's best-selling SUV, with 115,262 units sold up to June.

To meet demand, Proton said it is ramping up production to expedite delivery timeline for customers by August.

All customers who are entitled for early bird promotion of RM7,000 cash discount and RM1,000/ RM1,500 trade-in support will receive it accordingly.

For 2024, the X50 has been updated to enhance comfort, performance and add value.

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The SUV's new NVH package improves over 20 areas for better road noise insulation, creating a quieter and more refined interior ambiance. Additionally, the power tailgate added to the Premium and Flagship variants offers ease of operation.

The upgraded 10.3-inch infotainment head unit (IHU) is another highlight, featuring a new dual quad-core processor unit that provides faster bootup speed and loading time.

One of the most talked-about enhancements on social media is the best-in-class 360 camera, which delivers high clarity even in low-light conditions, making parking a breeze.

X50-Power-Tail-Gate

Test drive videos have highlighted the 3D display that integrates a blind spot monitoring system, enhancing safety and awareness while cruising at speeds up to 150kph.

In conjunction with celebrating the car maker's 5 millionth production milestone, Proton has also rolled out promotional packages for other models, such as a cash rebate of RM500 for the Saga, RM7,000 for the X70 and a free two-year service maintenance for the X90.

In addition, a "no purchase obligation test-drive and win" campaign has been introduced at Proton showrooms nationwide.

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The unveiling of the 2024 Proton X50. — IZZRAFIQ ALIAS/The Star
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