The shift from internal combustion engine vehicles to electric vehicles marks a significant change in the automotive industry.
STARPICKS
With rising concerns about environmental sustainability and economics, families are increasingly eyeing electric vehicles (EVs) as their second car.The Proton e.MAS 7 Prime, with its mix of innovation and practicality, is an ideal candidate for those embracing this new era of transportation.
EVs produce zero emissions, drastically cutting air pollution. Charging with renewable energy also bolsters their green credentials, supporting a sustainable future.
Cost-effective ride
When it comes to buying family cars, cost is always a factor. Economically, EVs offer lower running costs compared to internal combustion engine (ICE) vehicles.
Charging costs less than refueling with petrol. It uses just 14.69 kilowatt hour (kWh) to travel 100km, which when charged at home at a tariff of 57.1sen/kWh, costs just RM8.39.
The same journey would cost RM16.40 in an ICE-powered SUV consuming fuel at a rate of 8L/100km at current RON95 prices.
Additionally, EVs have fewer moving parts, reducing maintenance costs and visits to the mechanic.
The Proton e.MAS 7 delivers instant torque for quick acceleration and features best-in-class fast charging, taking the battery from 30% to 80% in just 20 minutes.
Built for performance and lifestyle
While its biggest upside is its affordable price tag, the Proton e.MAS 7 Prime impresses just as equally in performance.
It features a 160kW/320Nm drive unit, accelerating from 0 to 100km/h in just 6.9 seconds, with a braking distance of 35 metres.
Proton's commitment to innovation is evident through extensive testing of the e.MAS 7’s 12-in-1 drive unit across 100,000km of diverse Malaysian terrains, proving its resilience in harsh conditions.
Designed for modern families, it offers a spacious interior with a best-in-class 2,750mm wheelbase, providing ample legroom and headroom.
The e.MAS 7 Prime offers up to 1,877 litres of trunk space, expandable to 1,877 litres by folding the second-row seats, making it perfect for errands, daily commutes and family outings.
A spacious and versatile trunk offering ample storage for errands and outings.
One major advantage of EV ownership is reduced maintenance and operation costs compared to ICE vehicles.
The Proton e.MAS 7 Prime offers impressive energy efficiency with a high-density battery pack capable of maintaining 90.5% battery health even after 921 complete charge cycles, the equivalent of 400,000km.
Proton’s PRONET-EVC (Proton New Energy Technology Sdn Bhd-EV Connection) programme addresses charging facility shortages in residential areas, ensuring residents easy access to charging stations.
Experience cutting-edge technology with a sleek, modern interface designed for comfort and convenience.
For those hesitant about the switch, don’t be. The Proton e.MAS 7 offers robust safety features, including a five-star rating from ASEAN NCAP, scoring high in child and adult occupant protection.
It includes a seatbelt reminder for all passengers and Level 2 ADAS (Advanced Driver Assistance Systems) with semi-autonomous systems like the collision mitigation braking system and lane-keeping assist.
The car also features a crash safety power-off system and six airbags, prioritising passenger safety.
Its short blade lithium iron phosphate (LFP) battery is renowned for safety and durability, having passed the rigorous 6 Devil test.
Torque of the town
With its sleek aerodynamic design, the Proton e.MAS 7 Prime stands out. It features concealed door handles and a 3D LED taillight design, adding elegance.
Inside, a 15.4-inch display with 2.5K resolution DHU and a 10.2-inch LCD instrument cluster offers a modern interface.
The integrated Live Charging Map, exclusive to smart and e.MAS vehicles in Malaysia, includes over 1,900 charge points from major operators, covering 85% of public chargers nationwide without needing multiple apps. Over-the-air updates keep the e.MAS 7 Prime at the forefront of technology.
A stylish silhouette that houses performance and innovation.
With an on-the-road price starting at RM109,800 for the Prime variant and RM123,800 for the Premium variant, the Proton e.MAS 7 offers excellent value.
A special launch offer for the first 6,000 bookings includes a RM4,000 rebate, reducing prices to RM105,800 and RM119,800, respectively.
It also includes Launch Power Packs with a 7kW home charger, V2L adaptor, unlimited internet for five years, and extensive warranties: a six-year unlimited mileage warranty for the vehicle and an eight-year/160,000km warranty for the high-voltage battery.
PRONET has appointed 37 dealers nationwide, with 30 Proton e.MAS dealerships fully operational since the end of 2024.
For those looking to embrace the future of driving without compromising on style, comfort or safety, the Proton e.MAS 7 Prime offers a solid EV option as the second car in the household.
For more information, visit the website.
