SHAH ALAM: The Proton e.Mas 7 is leading EV (electric vehicle) sales in the country, with 580 units delivered in February, and more than 1,000 units delivered to date.
In a statement, Proton said more than 4,500 bookings for the e.Mas 7 have been received with potential buyers seeking to take advantage of early bird packages.
Proton added that 50 units of the e.Mas 7 were shipped to Nepal in February ahead of its future launch, while a small number of units have also been sent to Singapore and Trinidad & Tobago for evaluation purposes.
Meanwhile, Proton's group sales increased by 13.2% in February 2025.
11,232 units were sold in February via various business units (domestic, export, smart, Proton e.MAS) resulting in an estimated market share of 17.2% from a forecast total industry volume (TIV) of 65,276 units.
The Proton S70 remains the best-selling C-segment sedan in Malaysia, and has led segment sales for two consecutive months with 2,340 units sold in 2025.
The Proton X50 B-segment SUV saw 1,824 units sold in February, making for a total of 3,259 units sold in the first two months in 2025, cementing its position atop the class.
Proton's flagship, the X90, continues to top D-segment SUV sales while the X70, closed February with 746 units sold.
As for the other models, the Proton Saga continues to lead sales of all Proton models with 5,024 units sold last month while its siblings, the Proton Persona and Proton Iriz achieved 1,323 and 283 units, respectively.
Meanwhile, in the last week of February, the CKD version of the LHD Proton Saga started rolling off the assembly line at the Ezz Elarab Elsewedy Automotive Factories (ESAF) facility in Egypt.
Cars built by ESAF will serve demand from Egyptian and North African customers, building a base for market expansion in the future.
The new facility was built with an investment of USD50 million, with an annual production capacity of 40,000 vehicles.
The facility’s use of locally sourced components and plans for future expansion, including EV production, align with Egypt’s Vision 2030 as well as Proton’s target for 10% of its sales volume to come from export markets by 2030.
“Sales for Proton recovered in February after a slow start to 2025. There is some lingering uncertainty regarding buyer liquidity but for now, our volumes are on an upward trend. The Proton e.Mas 7 has proven to be an early success, so our challenge now is to keep it in the spotlight while aggressively planning for our other model introductions later this year,” said Proton Edar CEO Roslan Abdullah.
