STUTTGART: Porsche is celebrating the 70th anniversary of Porsche Clubs with a worldwide campaign and a variety of communications and events under the banner "Enduring Passion".
In addition to traditional Porsche-branded media materials, this includes a central content hub, on which the Porsche Club members can publish their personal club stories.
The company is also supporting Porsche Club events such as the 356 Meeting in the Netherlands in May, the Porsche Parade USA and Le Mans Classic.
The first Porsche club was founded 70 years ago on May 26, 1952.
Today, there are more than 700 Porsche Clubs worldwide with in excess of 240,000 members in 86 countries.
This global ecosystem of marque-specific clubs is unparalleled in the automotive industry in both its form and its size.
A variety of activities and celebrations are planned throughout the year to mark the 70th anniversary.
“Porsche would not be Porsche without the global community of friends and fans who come together to share their passion for our brand,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
“The Porsche Clubs preserve the legend of our brand, while at the same time their members are involved in social, sporting and community activities, and in this way are also representing our values. This makes the clubs attractive for young and old. We are delighted to be able to celebrate this special anniversary.”
In May 1952, just two years after the brand’s first delivery of a sports car in Germany, Porsche customers joined forces to form what is now the Porsche Club Westfalen (though its original name was Westfälischer Porsche Club Hohensyburg).
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The first international Porsche Club outside of Germany was established in Belgium in 1953; the Porsche Club of America, today the largest Porsche Club in the world, was born in 1955.
Around the globe, roughly five new clubs are set up every year. These are autonomous, independent, registered associations or comparable legal forms and are organised jointly and on a voluntary basis by their members.
Each club therefore offers a unique programme and range of services – from drives and motorsport events to social gatherings and technical lectures on vehicles and e-mobility to ‘Concours d'Élégance’ and multi-day Porsche parades.
The vehicles of the club members range from classic cars to the current Porsche model range.
Even the purely electric Taycan is increasingly being seen at club events. Classic Clubs around the world are particularly dedicated to the preservation and maintenance of historic Porsche cars.
