SINGAPORE: Porsche Asia Pacific managed to deliver 3,025 vehicles in the region together with its importer partners in 2019 to record an increase of 41% year-on-year.
“2019 was a momentous year for Porsche Asia Pacific. The strong performance across markets was a result of the attractive product portfolio, which stirred customer excitement for the Porsche brand and sports cars," said Porsche Asia Pacific managing director Arthur Willmann.
This makes the German sportscar one of the fastest-growing regions for the brand in the world.
New Zealand was strategically included in the ranks of Porsche Asia Pacific back in 2019, and emerged as one of the best-performing markets overall, along with Singapore, Thailand, and Vietnam.
New Zealand delivered 415 Porsche sports cars, Singapore handed 591 vehicles over to customers, while Thailand and Vietnam recorded 922 and 326 units sold respectively.
The Cayenne and the Macan saw significant growth, surpassing 1,000 units for each model line, emphasising the customer excitement and growth potential for the segment in the region.
The Cayenne more than doubled in volume, seeing an increase of 154% with the sports car being delivered 1,070 times in the region.
The results also confirmed the popularity of the Cayenne plug-in hybrid model, which made up more than half of the total Cayenne deliveries (53%).
The Macan grew by 84% with 1,090 units delivered and the iconic Porsche 911 continued to fascinate with 352 units handed over to customers, recording a 16% increase.
Customers received 312 vehicles of the Panamera and 201 vehicles of the 718 series.
Porsche enthusiasts, in 2019, saw a host of exciting sports cars that included the revival of the 911 Speedster - the eighth-generation 911.
Also, the Cayenne Coupé began arriving in markets as a sportier derivative for the SUV segment.
The all-electric Taycan made its regional debut at Marina Bay in Singapore in an unprecedented collaboration with Star Wars ahead of market launches planned for 2020.
In addition, the introduction of the 718 Spyder and GT4 models made headlines in Asia Pacific.
Porsche will also compete in Formula E for the first time in the region, namely in Jakarta, Indonesia before further intensify racing activities with Porsche Carrera Cup Asia events in Vietnam (Hanoi Street Circuit), on top of the races in Singapore (Marina Bay Street Circuit), Malaysia (Sepang International Circuit) and Thailand (Bangsaen Street Circuit and Chang International Circuit).
The year 2020 will offer not only great products but also various exciting events for the Porsche community and fans.
"Our success was also possible because of the strengthened market and business development strategy built together with our business partners in the region,” said Willmann.
He added that 2020 will promise to be a pivotal year as Porsche enters the era of electromobility, welcoming the new Taycan, the first all-electric Porsche.
