PARIS: French carmaker Peugeot has unveiled a new logo featuring a close-up of a "magnificent lion's head."
The new logo replaces the old design which was introduced in 2010.
The company said the logo redesign was to keep pace with its range of automobile which had been completely overhauled over the last 10 years.
"Peugeot is a brand in tune with the times, With even a step ahead of its time, it keeps abreast of innovation, anticipates changes in behaviour and paves the way for new mobility solutions," the company said.
It also said the lion emblem was a reflection of Peugeot's powerful and instinctive brand.
"This new coat of arms, in the effigy of the lion, has always been part of the brand. It shines a proud spotlight on the values of the Peugeot brand.
"It is synonymous with prestige, confidence, longevity and lineage. With it and its new visual identity, Peugeot is joining history and hyper-modernity," the company said.
