KOTA BARU: Perodua is taking the first step in its electrification plan with the rollout of the Ativa Hybrid as a subscription model.
A total of 300 units based on the Daihatsu Rocky Hybrid will be offered by invitation only to current Ativa customers who are still waiting for their cars to be delivered.
Perodua president and CEO Datuk Seri Zainal Abidin Ahmad said the hybrid fleet is only for the company to study how it performs in local conditions and its market acceptance.
Selected customers need only pay an upfront fee of RM2,150 and a monthly fee of RM500, which covers the insurance, road tax and maintenance to be borne by Perodua.
Daihatsu Rocky Hybrid.
The subscription period is five years and customers have to agree to be tracked with a GPS locator to be installed in the vehicle for Perodua to study driving and usage patterns.
The drivers also have to file regular reports on their driving experience and any technical issues they face.
Perodua should be able to amass actionable data from the fleet by the first year, Zainal Abidin said at the end of a media drive of the all-new Alza here today (separate report on Alza drive to come soon).
Ativa.
Perodua has appointed selected dealerships in the Klang Valley, Penang and Johor to take part in the test programme.
So don't rush to Perodua showrooms in hopes of buying the hybrid if you happen to see them soon running around on public roads as they are not for sale.
