NASHVILLE: Following the reveal of 10 new products over 20 months, the Nissan brand now focuses on the "Thrill" of its refreshed lineup and bringing that excitement to customers.
US actress Brie Larson has been hired to showcase Nissan's thrilling vehicles from the past, present and future in the brand's latest commercial.
As an official US National Collegiate Athletic Association (NCAA) partner, Nissan will debut the "Thrill" campaign during the NCAA Men's Final Four with a brand-new spot named, "The New Nissan."
The spot opens with Larson experiencing some of Nissan's most iconic heritage vehicles through the decades, asserting that cars once played important roles in pop culture, but noting that the feeling has been lost in recent years.
The story takes a sudden turn to feature Larson driving spiritedly in a Z Proto, then off-roading in a Frontier, driving an all-electric LEAF and behind-the-wheel of a tech-packed Rogue, showing the distinctive thrill each vehicle has to offer. The spot ends with Larson driving away in the Nissan Ariya, followed by a wide shot displaying the new Nissan product portfolio.
Nissan first worked with Larson last March, with the "Refuse to Compromise" campaign featuring the redesigned Sentra. More recently, Larson and Nissan reconnected last fall for a campaign showcasing the all-new 2021 Rogue in a variety of settings to showcase its all-wheel-drive capability, which was the beginning of a multi-year partnership between Larson and Nissan.
"It's been incredible to work with the Nissan team as we prepare the launch of the 'Thrill' campaign," said Larson. "Whether it's a road trip or your daily commute – driving should bring a sense of joy. We're excited to celebrate the freedom in driving."
