New Petronas Primax 97 promises more oomph!


KUALA LUMPUR: Petronas Dagangan Bhd's latest fuel, the new Petronas Primax 97 with Pro-Race, has been developed to give petrol vehicles more power, engine responsiveness and fuel efficiency.

As Petronas'best fuel to-date, the new fuel has been engineered to meet the demands of present-day high technology engines.

It is formulated with the world’s first Advanced Dual Friction Modifier that is 25% more efficient in reducing friction compared with the previous generation fuel.

It also lowers carbon emission through enhancing the fuel and oil interaction while increasing fuel efficiency for further mileage.

Additional features include removing 99.9% of deposits from key areas in the engine and unlocking the car’s full potential to achieve effortless power.

Azrul Osman Rani.2
Azrul.
Speaking about the new breakthrough, PDB managing director and chief executive officer Azrul Osman Rani  said the new fuel was formulated to cater to the demands of advanced engine technologies and meet the high-performance driving needs of Petronas customers.

"Having translated our fluid technology from track to road, we are very excited to finally let our customers experience an effortless drive, achievable through the 3-in-1 benefit comprising power, responsiveness and efficiency.”

Leveraging on Petronas’ experience in the development of fluid technology that powered the Mercedes-AMG Petronas F1 team to win its seventh consecutive FIA F1 World Constructors Championship in 2020, the new fuel promises unbeatable performance and the power to move beyond.

Mercedes-AMG Petronas F1 world champion driver Lewis Hamilton said the competition on the racetrack was intense and he needed a fuel that gave him the power and responsiveness to get ahead of his rivals.

"Petronas Primax 97 with Pro-Race is the fuel that gives your car the power as and when it needs most. I know what power means. You should too,” he said.

The performance of the new fuel was also testified by customers through a series of blind tests.

Conducted in real driving and road conditions, the test results revealed that two out of three participants experienced better performance from the new fuel compared with other premium fuels that they currently use.

Specifically, 69% of the participants concurred that the new fuel delivers more power and 66% agreed that it is more responsive.

In terms of efficiency, 73% of participants confirmed that the new fuel recorded more kilometers per litre, while emitting less carbon.

Azrul said the results of the blind tests and feedback from the drivers were truly encouraging.

"As a leading energy and solutions partner, we continuously seek out avenues to refine and improve our offerings to remain as customers’ brand of choice.

"We are confident that the new Petronas Primax 97 with Pro-Race will surpass customers’ expectations and delight their driving experience,” he said.

For details of the new Primax 97 with Pro-Race, logon to www.primax.my.
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