KUALA LUMPUR: myTukar has launched a new brand identity to reflect its strengthened branding and capabilities as part of the regional CARRO network.
The exercise aims to mirror its parent company’s focused vision and cohesive direction to be the #1 used car marketplace in South-East Asia and beyond.
Expected to be rolled out in the coming weeks, the all-new brand look is also the start, with a series of exciting new changes lined up for the company.
myTukar CEO Derrick Eng said many things have changed since the start of the pandemic.
(From left) myTukar founder and chairman Fong Hon Sum, Derrick Eng and Aaron Tan.
He said the public's lifestyle, habits and preferences have changed as the country moves into the endemic phase.
“There is no better time to 'tukar' your ride too. With our collective effort as a company, alongside our partners, dealers and customers who trust in our credibility, the used car industry has never been so accessible, transparent and trusted.
“The improvement to myTukar is beyond rebranding; we have integrated our capabilities, business, data intelligence and technical knowledge with our parent company, CARRO to bring even better value to our customers.
“This rebranding is our commitment to delivering customers an end-to-end purchasing experience when they decide to buy their next dream ride.
CARRO chief executive officer and co-founder Aaron Tan said the company's regional expansion started with a goal to switch the traditional pre-owned car ownership process to one that is more digital.
“After our entry into Indonesia and Thailand, our expansion journey brought us here to Malaysia and into a partnership with myTukar," said Tan.
“myTukar’s rebrand today is a renewal of the company’s commitment to delivering a world-class experience to customers, ensuring a smooth and transparent car ownership process."
With customers now more confident in used cars, demand for used cars shot up by 8% in the first quarter of 2022.
To meet the rise in demand, myTukar is organising another automotive fair at its flagship retail showroom, the myTukar Retail Experience Centre, in Puchong South, Selangor.
Held from July 1-3, more than 6,000 visitors are expected to attend the three-day fair, where over 1,000 used cars will be on sale.
Customers will also soon be able to enjoy a new unique experience, as myTukar will be introducing its fleet of flatbed trucks to deliver vehicles directly to customers’ doorsteps.
Customers would also be able to obtain on-the-spot trade-in value for their vehicles, enjoy a low interest rate of 1.88%, same-day loan approval and car collection.
Participating banks that will be at the event include Maybank, CIMB Bank, Public Bank, RHB Bank, Hong Leong Bank, and myTukar’s financial service provider, Genie Financial Services.
myTukar’s rebranding announcement follows the brand’s rapid growth digitally and its recent physical expansion nationwide.
Over the years, the company’s transaction volumes grew by 63% for wholesale, 260% for retail and net revenue increased by 89%.
In the lead up to myTukar’s grand reveal of its rebrand, gigantic orange boxes with a QR code were placed at various locations across the country.
The boxes were a way to attract lucky participants to be among the first in line to win prizes worth up to RM20,000.
With more people scanning the code, higher tiered prizes were revealed adding a community element to unlock the best prizes.
Since it began in 2018, myTukar has evolved into an online marketplace of over 4,000 sellers, and offers a full range of services related to car ownership.
For details on myTukar and their latest ventures, visit https://mytukar.com/.
