NASHVILLE: The Mitsubishi Outlander has secured the top spot in the small/compact SUV category in the 2024 J.D. Power US Multimedia Quality and Satisfaction Study, marking a milestone for Mitsubishi’s integration of in-car technology.
Since its redesign in 2021, the Outlander has drawn new customers to Mitsubishi, with its enhanced multimedia and smartphone connectivity driving higher satisfaction levels among users.
The study, based on responses from 99,144 new vehicle owners surveyed within 90 days of purchase, measures satisfaction with automotive sound systems, hands-free features, and multimedia interfaces.
Outlander’s available technology package includes wireless Apple CarPlay, wired Android Auto, a nine-inch touchscreen, and Bose sound options, aligning the SUV closely with modern customer demands for seamless smartphone integration.
Additional tech features like wireless charging, USB-A and USB-C ports, and Mitsubishi’s MI-PILOT Assist with navigation and driving aids underscore its focus on ease of use and connectivity.
Mitsubishi Motors North America president Mark Chaffin said the brand focuses on technology to meet evolving customer expectations, referencing Outlander’s Amazon Live debut as a first for any vehicle launch.
The SUV’s advanced infotainment and connectivity systems tie in with the growing trend of vehicles operating as “mobile computers,” a critical factor for buyers.
The Outlander also includes My Mitsubishi Connect, offering remote vehicle management and safety features, and the myQ Connected Garage for garage door control. Through the first three quarters of 2024, Outlander sales in the US rose 5.6% compared to 2023, a gain attributed partly to its improved infotainment experience.
The J.D. Power study was conducted from July 2023 to May 2024.
