MINI Geniuses ready to personalise customer experience

KUALA LUMPUR: MINI Malaysia recently introduced its first batch of product experts called "MINI Geniuses".

Six of them have been posted to six dealerships, increasing the touchpoints and personalised care for MINI customers.

MINI Geniuses are employees who have been carefully selected and rigorously trained by the BMW Group Regional Training Centre in Cyberjaya, with the aim of elevating the MINI customer experience.

Geniuses are trained to leverage their passion for new media and modern technologies to provide MINI customers a pressure-free sales environment.

They are not sales personnel but their role complements that of the sales team by focusing on acquainting customers with every aspect of the MINI portfolio, from conducting needs analyses and product presentations, to facilitating test-drives.

The key dealerships where the first batch of MINI Geniuses were deployed to are Auto Bavaria Ara Damansara, Auto Bavaria Kuala Lumpur, Auto Bavaria Balakong, Auto Bavaria Tebrau, Wheelcorp Premium Setia Alam and Ingress Auto Bangsar.