Mercedes-Benz to present AI-powered MBUX Virtual Assistant at CES 2024

STUTTGART/LAS VEGAS: Mercedes-Benz will preview the next major step towards its vision of hyper-personalised user experience at CES 2024.

The world’s biggest consumer electronics show will provide the platform for the MBUX Virtual Assistant driven by artificial intelligence (AI).

The AI-powered feature combines the intelligent systems of MBUX into a single entity and presents an expressive new face to the customer with natural interaction.

Running on the in-house developed Mercedes-Benz Operating System MB.OS, the MBUX Virtual Assistant headlines several digital innovations to be presented in January.

“Mercedes-Benz is reinventing the digital passenger experience by leveraging AI to offer human-like interaction with the intelligent MBUX Virtual Assistant. It includes empathetic characteristics that sync with your driving style and mood. Paired with our in-house MB.OS architecture, this approach will define the future of digital luxury,” said Mercedes-Benz CEO Ola Källenius.

The German carmaker would also showcase the Concept CLA Class at the Jan 9-12 tech show.

Based on the MMA (Mercedes Modular Architecture) and MB.OS, it offers a close-to-production insight into the future family of four vehicles.

Visitors will get a taste of the electric future of an icon with the North American premiere of the camouflaged prototype of the electric G-Class. Further highlights include developments in the field of in-car entertainment, including a first-of-its-kind partnership.