LOS ANGELES: Mercedes-Benz is partnering FYI to roll out a beta programme in the United States to integrate FYI RAiDiO - an interactive AI (artificial intelligence) infused radio platform - in cars.
FYI is an AI-powered platform founded by creative artist, producer and tech entrepreneur will.i.am.
FYI RAiDiO , which launched last year, is an AI-infused interactive, conversational media platform transforming radio as we know it.
Designed to integrate third-party radio and broadcast stations, FYI RAiDiO utilizes language models, public web content, music licenses, and personalized voice characters, known as "Personas," to create an engaging radio experience.
There are currently 16 interactive STAiTiONS on the FYI RAiDiO platform including themed topics like pop culture, sports, tech and music, with more stations rolling out in 2025.
A standout feature of the FYI RAiDiO platform is the inclusion of engaging voice characters, which are the radio hosts.
Listeners can ask the AI host for information about any topic including what’s currently playing and receive real-time responses.
The platform will feature a variety of unique AI personas, including regional variations for all continents.
These personas will provide context-based moderation, enhancing the interactive experience for listeners.
The rollout of this collaboration will start with a beta programme in the United States market now for customers with eligible vehicles (2024 or newer E‑Class and CLE, 2025 C‑Class and GLC) and for customers with a new CLA.
