MODENA: Maserati has introduced a bespoke version of its all-electric GranCabrio Folgore to celebrate the 50th anniversary of Tignanello, a famous Italian red wine.
The bespoke car, made for Italian wine-maker Marchesi Antinori, will be auctioned, on July 14, in the US state of California at Festival Napa Valley’s Arts for charity.
The exteriors of GranCabrio Folgore Tignanello translate into a customisation of the body colour: the Terra di Tignanello paint is a chestnut colour inspired by the vineyard’s soil, warmed by a coppery burgundy reminiscent of the central red shades of Tignanello’s characteristic barriques.
The rims and callipers come in matte and gloss black respectively, whereas the emblems are coloured copper, with the Maserati logo in glossy copper on a gloss background. The soft top fabric is also black.
But the most romantic details lie in the interiors.
The seats feature leather embellished with a multi-material silver and burgundy ribbed weave, made of Vegea, an innovative spreadable fabric derived from the vineyards.
The fabric looks and feels like leather, and it is used for the first time in a Maserati car.
Everything else is real material: dark briar wood with lasering – selected to recall the printing burned into the oak barrels – embellishes the panels, featuring textual details on the creation of Tignanello.
On the headrest, elegant embroidery combines the Maserati Trident with one of Tignanello’s hallmarks: the sun, long a distinctive feature on the bottle label.
The same symbol is lasered on the central tunnel, together with the dates 1971-2021: these refer to the first and current vintage of Tignanello, 50 years since this wine was released on the market.
“This collaboration with Marchesi Antinori gives us the opportunity to epitomise the essence of Bespoke production, the flagship of our Maserati Fuoriserie customisation programme," said Maserati design head Klaus Busse.
"It is designed to create ad-hoc experiences for Trident customers, by producing tailor-made cars that can make the driving experience even more sublime and distinctive, the way only an outstanding wine can at the table.
"Telling a story of Italian excellence is a source of pride for us and serves as constant stimulus for our work, which with Bespoke production aspires to create something absolutely dedicated and inimitable”.
GranCabrio Folgore is Maserati's latest addition, as the first 100% electric convertible in the luxury segment and the fastest on the market.
Performance, comfort, style and elegance give this car equipped with a battery system based on 800V technology – developed with cutting-edge technical solutions based on Formula E – the ability to offer outstanding performance combined with the Trident's typical comfort and elegance.
Maserati GranCabrio provides four true seats, made possible by the soft top.
It also comes with a series of innovative systems and details, such as the neck warmer to travel with the top down even when the temperature drops, and the wind stopper to reduce turbulence inside the passenger compartment.
Tignanello is a wine made from a selection of Sangiovese and Cabernet harvested from Italy's Tuscany region.
It is also one of the first red wines in the area that did not use white grapes.
Marchesi Antinori, a family-run business, has been making wine for over 600 years.
