BALAKONG: Mercedes-Benz Malaysia's AMG Celebration – Drive to Trill, rewarded eight lucky Mercedes-AMG customers to an all-expense-paid trip to a winter driving experience in Sweden's Lapland.
The AMG Experience on Ice, worth RM50,000 each, is a unique driving programme designed to enhance the skills of the participants and ignite the senses.
Participants will push their driving limits on Lake Galtisjaure, near the Arctic Circle, helming high-performance Mercedes-AMG models on an ice sheet over 60cm thick.
The highlight of the experience is a meticulously designed ice track mirroring the legendary Nordschleife of Nurburgring, offering participants an unmatched opportunity to hone their driving precision and control on icy surfaces.
Participants will be guided by professional instructors and master the art of handling Mercedes-AMG vehicles under challenging conditions, while gaining insights into their advanced technology.
Mercedes-Benz Malaysia CEO and president Amanda Zhang (centre) with the lucky winners.
Beyond the thrill of driving, this exclusive package includes luxurious accommodations at the Silverhatten Hotel, nestled amidst the serene wilderness of the Swedish Lapland and treated to curated culinary delights plus a visit to Stuttgart, Germany.
The lucky draw was open to all customers who purchased a new Mercedes-AMG vehicle in 2024 and attended the event.
Bringing together AMG owners, enthusiasts, and club members, the AMG Celebration embodied the shared passion for cutting-edge performance and refined luxury that defines the Mercedes-AMG brand.
Power sliding on ice.
Aside from the grand prize, attendees had the opportunity to win exclusive experiences, such as a ticket to witness the Mercedes-AMG GT Racing Aurora compete at the TSS Thailand Super Series in Bangsaen Street Circuit, Thailand.
They could also secure tickets to participate in the Mercedes-Benz Driving Experience 2025 at the Petronas Sepang International Circuit.
Since its introduction in 2007, the AMG Experience has thrilled customers across 15 markets, including Australia, China, Japan, and the USA, making it a global benchmark in dynamic driving experiences.
