Limited edition Ford Ranger Splash fully booked

PETALING JAYA: Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, announced that all 19 units of the Limited Edition Ford Ranger Splash had been pre-booked ahead of the Lazada 11.11 Shopping Festival yesterday.

The success of this online sales event marks two milestones in the local automotive industry – the first pickup truck to be sold via eCommerce and the first vehicle in the country to be sold via “Chup Dulu” – a promotional mechanics that allows buyers to reserve their product ahead of the shopping festival on Lazada.

Under the “Chup Dulu” mechanics, customers were able to pre-book their Limited Edition Ford vehicle from Oct 28 until Nov 10, 2019 ahead of the 11.11 Shopping Festival.

“The runaway success of the recent collaboration with Lazada demonstrates how fully Malaysian consumers have embraced eCommerce.

"It is also a proof point of the on-going strong demand and consumers’ confidence in our ‘Built Ford Tough’ Ford Ranger," said Sime Darby Auto ConneXion managing director Syed Ahmad Muzri Syed Faiz.

The sporty and rugged Limited Edition Ford Ranger Splash comes in all black and is differentiated by fluorescent ‘Ranger Splash’ decals on each side. Its exterior styling is enhanced with a matte black front kangaroo bar, special front grille, side mirror cover, rear bumper, sports bar, alloy wheels and fender flares.

It is also fitted with the latest smart, safety and convenience technologies, a built-in toll reader and a 360º Around View Monitor Camera.