DETROIT: The Jeep brand’s 2025 Big Game commercial “Owner’s Manual,” starring Harrison Ford, was named the No. 1 commercial on the annual YouTube AdBlitz contest.
“Owner’s Manual” placed at the top over 106 commercials.
A Jeep brand owner manifesto, "Owner's Manual" tells drivers that with the freedom of possibilities, they can choose what makes them happy.
"Owner's Manual" claimed the top spot on YouTube's AdBlitz based on a combination of views, engagement, likes and shares.
The two-minute “Owner’s Manual” commercial has been viewed more than 106M times across the Jeep brand’s social media channels, including YouTube, Facebook, Instagram, X and TikTok, and saw 93K combined shares across those channels, the most ever for a Jeep post.
A closely guarded secret held until its reveal during the Big Game telecast, Ford made a surprise appearance for the iconic Jeep brand in the two-minute film “Owner’s Manual.” The commercial was directed by Academy Award-nominated James Mangold.
“As our marketing team’s first ever in-house creative effort, to see ‘Owner’s Manual' recognized as the No. 1 viewed and engaging Big Game commercial on the YouTube AdBlitz leaderboard is an incredible recognition for our team,” said Stellantis global chief marketing officer Olivier Francois.
“And to also see its performance across our Jeep brand’s social channels match the views, shares and engagement of our Emmy Award-nominated ‘Groundhog Day’ film is a huge accomplishment. Our belief that our quiet little film with Mr. Ford would resonate with consumers exceeded our hopes and dreams.”
