KUALA LUMPUR: Isuzu Malaysia's truck brand has once again led Malaysia’s top-selling commercial vehicles last year.
The company made a historic milestone in having achieved the highest combined retail sales of 6,546 units, including light, medium and prime mover trucks.
This achievement has extended Isuzu’s market-leading position again as Malaysia’s top-selling truck brand for the ninth consecutive time and as the top-selling light-duty truck for the 13th time.
Isuzu Malaysia chief executive officer Shunsuke Okazoe said the company was extremely honoured and privileged to have retained the top spot in the country’s competitive truck market continuously year after year.
“The total number of truck sales we recorded for 2022 was a historic and unprecedented success, and which outperformed our previous record of 6,391 units of sale in 2015 by an increase of 155 units or 2.43%.
“The Isuzu brand has been dominating the market for many consecutive years and much of that strength comes from our light-duty Elf trucks.
Isuzu Giga.
“However, in the middle of last year, we further made a significant impression with the entry of the new generation Isuzu Giga truck range, comprised of the ‘C & E’ series in five new models for high-demand customers in the heavy-duty and prime mover segment.
“These new generation trucks, which emphasised reliability, aerodynamic design and higher performance for increased efficiency, have captured the interest of our customers and proved to be a promising business contributor.
“This had further strengthened the Isuzu brand and enabled us to record an outstanding overall sale figure last year,” he said.
Okazoe said the company had executed several crucial elements that the stability of its competitive edge.
“Having an extensive and close rapport dealership network is definitely one of the important factors here.
“Our dealership network is in fact, the largest from a truck brand with 48 centres spread across every state and at strategic locations in Malaysia to deliver quality products and technical expertise and services to all our customers,” said Okazoe.
The global pandemic had also caused supply chain problems like labour shortages, parts inventory delays and fluctuation in sales, deeply impacting the auto sector and logistics industry as a whole.
Okazoe said the company was not spared from these challenges but it was able to overcome any long-term or major obstacle as a result of well-coordinated efforts between key stakeholders, especially with local assembling partner, Isuzu Hicom Malaysia.
This has enabled Isuzu Malaysia to ensure a continuous and sufficient supply of Isuzu products and superior quality control to customers, which keeps the Isuzu brand and business stable and ahead in the market.
“The year 2022 started out with renewed demand after a few years of market doldrums. During the market downturn, we felt compelled to remain optimistic and continue to be a nimble player within our operating environment,” he said.
For more details on Isuzu’s range of vehicles, call 1-300-88-1133 , visit https://trucks.isuzu.net.my/ or https://www.facebook.com/IsuzuTrucksMalaysia.
