ATLANTA: Actor, director and producer Antonio Banderas and his daughter Stella are the stars of a short film at the centre of a new brand campaign. However, there is another leading role – that of the Mercedes-Benz E-Class with personalised experiences.
The "In Her Shoes" storyline shows Antonio Banderas driving Stella's E-Class for one day. And since he borrowed Stella's Mercedes me PIN, he experiences some of her daily routines and gets an insight into his daughter's life with surprising moments.
The E-Class is able to adapt its owner's habits and knows his or her favourite spots. Along the way, he also discovers a few things about his daughter that he didn't know before.
"Driving Stella's E-Class felt like stepping into her world for a day. The extent of the possibilities for personalisation and interaction of this vehicle is truly impressive," said Antonio.
"Just like Mercedes-Benz, I am very much convinced that a car today should be more than just a means of transport: it's turning into a digital companion, a personal space in which its owners can feel completely at ease. With the innovative technologies in the E-Class, this no longer wishful thinking but already a reality."
"Antonio and Stella Banderas are the perfect family team for our latest campaign bringing in daily life. Their genuine father-daughter connection mirrors the essence of what the E-Class in particular stands for – connecting people through intuitive technology," said Mercedes-Benz AG communications & marketing vice president Bettina Fetzer.
"Our business saloon offers a broad range of personalisation that turns everyday journeys into a special experience."
The short film has attracted over 90,000 views since it was put up three months ago.
It is a global brand campaign running on the brand's social media channels. The rollout began on Sept 16, 2024, with the launch of the TV commercial in Germany.
The campaign will run across the global brand channels with dates varying from market to market. In addition to the long main film starring the Banderas, there are short versions of various length on Mercedes-Benz social media channels worldwide and print ads.
