In-car odour neutraliser uses neuroscience to tackle bad smells
By ETX STUDIO | 20 April 2022
PARIS: Automotive supplier Valeo has introduced Odor Free, the first neuroscience-based odour neutraliser for cars.
This system is based on the diffusion of a "neutral" fragrance, which inhibits the perception of unpleasant odours in the cabin.
Here, the idea isn't to mask bad smells by adding a perfume, but to use a neutral fragrance to modify the signal received by the brain that activates the cognitive perception of the bad smell.
As such, the bad smell remains, but the occupants of the car no longer sense it.
This neutral fragrance acts as a kind of decoy, and makes it possible to override the perception of odours such as tobacco, food or sweat that can be present inside the car, especially when there are several people sharing the space.
To achieve this, Valeo worked with researchers at the Weizmann Institute's olfactory research laboratory in Israel.
The product will be available from the second half of 2022 in the form of a medallion hanging from the rearview mirror or a diffuser fixed to the central air vent.
While private individuals will obviously be able to benefit from this technology, it is more likely to be used by professional fleets, rental cars and taxicabs. In theory, it can also be adapted for buses.
In addition to Odor Free, Valeo's teams are also working on how to use odours to influence a driver's moods and alertness.
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