Hyundai Mobis to showcase world's first full-windshield holographic display at CES 2025

SEOUL: Automotive supplier Hyundai Mobis will unveil its Holographic Windshield Display, a groundbreaking innovation that enhances driving visibility through augmented reality, at CES 2025 in Las Vegas (Jan 7-10).

This first-of-its-kind display projects critical driving information—such as navigation, infotainment, and safety alerts—across the entire width of the front windshield. The result is a panoramic and immersive experience that seamlessly spans from the driver's seat to the passenger's seat.

Co-developed with the leading German optics company ZEISS, the display will be featured in Kia's electric vehicle, the EV9, exclusively for its unveiling at CES.

By integrating specialised optical film, the system provides easy access to key information while maintaining an open, spacious feel and improving overall driving safety. Hyundai Mobis plans to begin mass production of this advanced technology as early as 2027.

Hyundai Mobis, a division of Hyundai Motor Group, will also unveil its Human-Centric Interior Lighting technology, an adaptive lighting solution designed to adjust to the user's mood and environment.

This innovative system offers 32 situational modes, including features to reduce driver stress, alleviate motion sickness, prevent dismounting hazards, and even provide UV-C sterilisation. Visitors to the Hyundai Mobis booth can experience firsthand how this advanced lighting technology dynamically responds to biological rhythms, health conditions, and the vehicle's surroundings.

Another standout innovation is M.Brain, Hyundai Mobis' flagship brainwave-based technology. This advanced system monitors driver focus in real-time by analyzing brainwave data, providing alerts during states of drowsiness or inattention. Live demonstrations at CES will give visitors the opportunity to see M.Brain in action and explore its potential to enhance driver safety.

CES 2025 will mark Hyundai Mobis' 10th consecutive outing at the world's largest tech show. Over the years, the company has consistently highlighted groundbreaking mobility innovations and production-ready technologies.