Hyundai launches Pleos software brand

SEOUL: Hyundai Motor Group has introduced its new mobility software brand 'Pleos' at its 'Pleos 25' developer conference in Seoul, and also unveiled plans for collaboration with global partners to enhance in-vehicle app ecosystems.

The inaugural event marked a significant step toward the group's evolution into a mobility tech company by sharing the development status of software-defined vehicles (SDVs) and revealing plans for creating an in-vehicle app market and ecosystem based on its next-generation infotainment system.

Pleos is a mobility software platform that supports all devices in motion to move autonomously and be managed smartly.

It connects transportation and infrastructure, including vehicles, to help users, businesses and cities establish a freer, more efficient mobility environment.

Pleos is a compound word combining the Greek word 'Pleo', meaning 'more', and 'OS' for 'Operating System'.

"In the rapidly changing automotive industry, the Group has been dedicated to SDV development since 2023. Today, starting with Pleos 25, we are transforming into a company providing software-centered mobility experiences," said Hyundai Motor and Kia's Advanced Vehicle Platform (AVP) Division president and head Chang Song.

It embodies the group's commitment to evolving technology, adding user-centric value to the movement of people and objects to achieve increased freedom to move.

To achieve a software-centered mobility environment, the Group is advancing towards SDVs through innovations in electrical and electronic (E&E) architecture, alongside the development of the Group's own vehicle OS and Pleos Connect.

These advancements enable vehicles to serve as efficient and flexible software platforms, strengthening connectivity between vehicles and infrastructure.

Through its software-defined everything (SDx) strategy, the group plans to continuously connect all mobility solutions, services and devices, allowing everyone to universally enjoy the freedom to move.