The e:N1 was on display at the Honda media gathering this evening.
SHAH ALAM: Honda Malaysia targets to sell 83,000 cars in 2025, aiming to strengthen its market presence with a projected market share of 10.6%.This target is driven by the company’s strategic business direction for the year, which involves the introduction of three new models, including the new Civic launched in January, as well as brand activities to enhance market engagement.
The continued strong demand for its existing lineup has also bolstered the company’s confidence in maintaining its leading position in the industry.
Honda Malaysia outlined its 2025 strategy at a media gathering held here this evening.
It also reiterated that it would launch the e:N1 electric SUV in 2025, though it declined to say specifically when or whether it would be imported from Thailand or locally assembled. The e:N1 was first previewed in Malaysia at KLIMS 2024 auto show last December.
Honda Malaysia said internal combustion engine (ICE) and hybrid electric vehicle (HEV) technologies remain central to its strategy, citing infrastructure readiness and consumer preferences as key factors. In 2024, nearly 30% of Malaysia’s total hybrid sales came from Honda’s e:HEV hybrid models.
Managing director and CEO Hironobu Yoshimura said the e:N1 marks the beginning of Honda Malaysia’s electrification push, aligning with the company’s global strategy.
Over the next three years, Honda Malaysia plans to introduce three all-electric models in its efforts to expand in the electric vehicle segment while leveraging its reputation in hybrid technology.
Beyond product expansion, Honda Malaysia continues to enhance its sales and after-sales services. The company now operates 104 dealerships nationwide, supported by a team of trained professionals. It is also prioritizing digitalisation to improve customer experience, with the HondaTouch platform now serving over 430,000 active users.
In 2024, Honda Malaysia recorded total sales of 81,600 units, securing a 10% market share and maintaining its position as the top non-national passenger vehicle brand for the 11th consecutive year.
The HR-V, City, and CR-V were the company’s best-selling models, contributing 26%, 25%, and 14% of total sales, respectively. The CR-V, HR-V, and Civic also led their respective non-national segments.
At the event, Yoshimura announced that he would be leaving his role and returning to Japan for a new position, with his successor to be named soon.
Yoshimura.
