PETALING JAYA: Honda Malaysia launched the "1 Million Dreams Campaign" to mark its achievement of reaching the one million unit sales mark by giving away seven special edition models.
The seven cars are the Jazz, City, BR-V, HR-V, Civic, CR-V and Accord.
The campaign runs to March 24 with a variety of activities in store for Malaysians.
In 2019, Honda Malaysia celebrated the 900,000th unit sales record with Malaysians, and within two years, the company chalks up yet another impressive record by reaching the one millionth unit sales milestone.
Honda Malaysia managing director and chief executive officer Toichi Ishiyama said: “Over the last 20 years, Honda Malaysia continuously embrace the ‘Challenging Spirit’.
"This led to the introduction of many models that suit the different lifestyles of customers as well as advanced technologies for Malaysians."
He said the “1 Million Dreams Campaign” is an initiative to thank its customers.
The seven Special Edition models are specially designed with unique features, making them a one-of-a-kind model in Malaysia.
The cars’ exterior has Dual Tone Exterior, Front Fascia with Red Highlights, Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights as well as 1 Million Dreams Signature Emblem on both front fenders of the cars.
These distinctive features further enhance the characteristic and stylishness of each model.
The Special Edition cars interior are also fitted with 1 Million Dreams Embossed Leather Headrest for both driver and front passenger seats as well as Leather Steering Wheel with Red Stitching and Center Mark.
Each car also comes with Special Edition Leather Key Pouch.
"We are also delighted to have special collaborations with our brand partners – Cuckoo, Shopee and Watsons.
"On top of the seven Special Edition cars, we have prizes worth 1 Million Shopee coins to be given out to 150 lucky winners on a weekly basis, and throughout the campaign we have prizes worth 5 Million Shopee coins.” he said.
Participants can take part in any of the six activities prepared by Honda Malaysia to earn as many entries as they can and submit the entries at Honda authorised dealers or via Honda Malaysia’s official website.
Participants can collect the entries by downloading and signing up for HondaTouch application, playing the 1 Million Dreams Quiz Game1 at Honda Malaysia’s official website (www.honda.com.my), test driving a Honda car, booking a new Honda car, servicing or repairing a Honda car or registering a new Honda car within the “1 Million Dreams Campaign” period.
The more entries collected, the higher the chance of winning the Special Edition cars.
Cuckoo International Founder and Chief Executive Officer Hoe Kian Choon said: “Sharing our passion as a Healthy Home Creator to constantly bring value and enhancing the lives of all Malaysians, we are proud to be partnering with Honda Malaysia through their “1 Million Dreams Campaign”.
Shopee regional managing director Ian Ho said: “Needless to say, we are excited to be giving away a special edition Honda HR-V on Shopee and be part of making a dream come true for that one lucky user.
"To be eligible, play the Shopee Lucky Prize on the App - it is that easy. Here’s to many more milestones to come and we look forward to driving meaningful experiences with Honda Malaysia.”
Watsons Malaysia managing director Caryn Loh said: “In this campaign, we have put together an exclusive contest for our loyalty members to stand a chance of winning the special edition models – the all-rounder BR-V."
For details on the “1 Million Dreams Campaign”, log onto the campaign’s website honda.com.my/1milliondreams/entry or visit any of the 102 Honda authorised dealerships nationwide or call Honda Malaysia’s Toll-Free number at 1-800-88-2020, or log on to www.honda.com.my.
