Goodyear heading towards a 100% sustainable-material tyre

SHANGHAI: As a pivotal step on its path to introduce the industry's first 100% sustainable-material tyre by 2030, Goodyear unveiled an ElectricDrive Sustainable-Material (EDS) Tyre at the ESG and Sustainable Development Leadership Forum held during the 7th China International Import Expo (CIIE).

With the boom of electric vehicles (EVs) and world-wide focus on sustainability, the demand for high-performing, durable and sustainable-material tyres has increased.

Goodyear's EDS tyre is engineered specifically for EVs, delivering superior wet braking and handling, reduced noise, lower rolling resistance and long mileage.

The tyre is made with recycled and bio-based materials, including carbon black sourced from end-of-life tyres and recycled polyester.

Available on Tmall in December 2024, Goodyear's EDS tyre provides EV drivers an option of high-performing tyres with ISCC-certified sustainable-material.

Starting from Q1 2025, consumers in other Asia Pacific markets will be able to purchase Goodyear's EDS tyre.

At the CIIE forum, Goodyear Asia Pacific president Nat Madarang reiterated Goodyear's commitment to introduce the industry's first 100% sustainable-material tyre by 2030.

"Goodyear has integrated corporate responsibility into its company culture. This commitment is deeply rooted within Goodyear's Corporate Responsibility framework, known as Goodyear Better Future. The framework's pillars — Sustainable Sourcing, Responsible Operations, Advanced Mobility and Inspiring Culture continue to guide Goodyear's global operations."

2024 marks Goodyear's 30th anniversary in China.

In recognition of Goodyear's efforts in advancing mobility and sustainability, Goodyear's sustainability story was honored as one of China's top 9 best practices in corporate responsibility at the ESG and Sustainability Leadership Forum.

"We are thrilled to receive this recognition," said Madarang. "Goodyear's innovative spirit places us at the forefront of this mobility revolution as we collaborate with customers and innovators alike to shape its trajectory. We eagerly anticipate what lies ahead for mobility and are excited about our contributions to advancing tyre performance within this transformative landscape."