GM to launch ad campaign for Chevy Bolt EV, following recall

DETROIT: General Motors Co on Wednesday announced the launch of an advertising campaign for its Chevrolet Bolt to win back consumers following the expensive recall that had stopped production of the electric vehicle for most of the last seven months.

The first ads airs today during Major League Baseball's opening-day games, following Monday's resumption of Bolt production at its plant in Orion Township, Michigan.

Bolt could finish with the second highest media spend this year for Chevy behind the Silverado pickup, Chevy marketing director Steven Majoros said on a conference call, without disclosing detailed spending plans.

GM spent US$3.3 billion on advertising and promotions last year.

The Bolt ads shown to reporters on the call did not address the recall, which Majoros said had not damaged GM's reputation.

He forecast record sales for Bolt this year and even more in 2023, topping the previous high of 23,300.