LONDON: Britons favourite car colour is grey, and Renault wants to change that with the Renault 5 E-Tech electric car.
The call for the new car buying public to be brighter and bolder in their car colour choices, and brighten up "Grey UK", comes after a Renault survey revealed that:
> 69% of Brits claim colour has a positive impact on their mood
> More than two-fifths (43%) of Brits associate bright colours with happiness
> The words most associated with bright colours according to respondents include happiness (43%), bold (35%) and joy (34%)
> A fifth (20%) of Brits say seeing a brightly coloured car on the road makes them smile
> 1 in 7 (14%) respondents think the drivers of a brightly coloured car must have a fun personality
The 2024 car colour data, complied by industry body the Society for Motor Manufacturers and Traders, revealed that grey had topped the new car colour chart for the seventh year in a row, confirming the majority of Brits prefer to stick to a monochrome colour when it comes to choosing their car.
But in a bid to break the greyscale’s stranglehold, the Renault 5 was put on sale last week, headlined by two eye-catching colour options, Yellow Pop! and Green Pop!
“Britons are famously conservative when it comes to choosing car colours, but with the launch of Renault 5 with the option of our two Pop! colours we plan to bring some joie de vivre to the UK’s roads, with our research showing that by adding some colour we will also bring joy and positivity to people,” said Renault UK managing director Adam Wood.
The all-electric R5 is a modern reimagining of the legendary original, which was produced between 1972 and 1985, with 5.5 million cars sold globally.
Thanks to its combination of eye-catching design, latest technology, the 2025 European Car of the Year comes with a keen price starting from £22,995 (RM126,000).
