First batch of Zeekr X heads to Europe

AMSTERDAM: Following the launch of Zeekr 001 last month, the first batch of Zeekr X is en route to customers in Europe.

The Zeekr X development was led by globally renowned designer Stefan Sielaff.

Since its launch in China, nearly 20% of Zeekr 001 and Zeekr 009 owners have chosen to upgrade to Zeekr X.

The European version of Zeekr X was developed with voice and language systems for the entire European Union region, ensuring communication in different languages during driving.

The chassis is fine-tuned by the European team to meet the European NCAP five-star crash standards, embodying Zeekr's safety genes with over 140,000 units delivered worldwide without a single case of spontaneous combustion.

Features like trailer control interfaces, European EDR event data recording systems not only comply with European laws and regulations but also consider local cultural driving habits, achieving full localisation.

In terms of global expansion, Zeekr prepared thoroughly for its European strategy two years ago.

Europe is regarded as its second home ground, and the Zeekr Global Design Center, located in Gothenburg, Sweden, comprises over 400 members from more than 30 different countries and regions.

Following the announcement of its entry into Germany during the IAA Mobility motor show in September, Zeekr will commence deliveries in two European countries, Sweden and the Netherlands, in the fourth quarter of this year.

Subsequently, it will enter core Western European markets such as Norway, Denmark, and France.

Meanwhile, outside of Europe, Zeekr is actively engaged in more international collaborations, having signed agreements in Israel and Kazakhstan.

Zeekr is the global luxury electric mobility technology brand from Geely Holding Group.

The brand utilises the Sustainable Experience Architecture (SEA) and includes its own battery technologies, battery management systems, electric motor technologies and electric vehicle supply chain.

Zhejiang Geely Holding Group (Geely Holding) was founded in 1986 by chairman Eric Li, in the city of Taizhou in China’s Zhejiang province.

Geely Holding launched its automotive business in 1997 and is now headquartered in Hangzhou, China.

Today, Geely Holding operates a number of brands including Geely Auto, Lynk & Co, Zeekr, Geometry, Volvo Cars, Polestar, Lotus, London Electric Vehicle Company, Farizon Auto, and Cao Cao Mobility.

Geely Holding sold over 2.3 million vehicles in 2022, with Volvo Cars sales reaching 615,121 units globally and Geely Auto Group's Hong Kong listed entity reporting sales reaching 1,432,988 units.

Geely Holding employs over 120,000 people globally, and has been listed in the Fortune Global 500 for the past 10 years.