LONDON: British cycling legend and the all-time Tour de France stage wins record holder Sir Mark Cavendish has taken delivery of a new Aston Martin DBX707, marking the start of his role as the luxury automaker’s first-ever "Global High Performance Ambassador".
Embodying Aston Martin’s intensity on road and track, Cavendish’s appointment continues to champion a high performance culture at Aston Martin, along with shining a spotlight on its class-leading performance cars through unique creative collaborations.
This new role expands the ultra-luxury performance brand’s presence in international sport, including its participation at Formula 1.
Known globally as the "Manx Missile" for his unparalleled speed on two wheels, Cavendish wasted no time in taking the ultra-luxury performance SUV for a drive around the famed roads of the Isle of Man, where he was born and still has a home.
An Olympic medalist and former Road Race World Champion, Cavendish has represented Britain for over two decades and is celebrated for his extraordinary career, highlighted by a record-breaking 35 stage wins at the Tour de France, more than any other rider in history.
His dominance extends to the track as well, where he has claimed gold in both the Madison and Scratch Race disciplines.
He is also widely regarded as one of the greatest road sprinters of all time.
This new position will enable Aston Martin to tap into Cavendish’s knowledge to continue building on the high performance culture within the brand whilst bringing insight from the world of high performance competition into the brand’s product and marketing plans and will represent the company at selected events.
“I’m excited to get stuck into this new role with Aston Martin," said Cavendish.
"For a car enthusiast like me, it really is a boyhood dream come true to represent the iconic Aston Martin wings. Together, I believe we can achieve something truly remarkable.
“I’ve been thoroughly enjoying the DBX707, it’s an absolute beast, handling the twists and turns of the Isle of Man with ease. They’ve even fitted it with a bike rack for me!”
With a top speed of 312kph, the DBX707 is a fitting match for Cavendish, who drove the car for the first time on the famed roads of the Isle of Man, synonymous with two-wheel speed.
Cavendish’s DBX707 is elegantly finished in Photon Lime, reflecting both Aston Martin’s racing heritage and the cyclist's own connection to the colour green, as a two-time winner of the Tour de France green jersey.
Cavendish was knighted at King Charles’ birthday honours earlier this year for his athletic achievements and his charitable work.
