PARIS: Citroën today revealed a fresh corporate brand identity and logo.
The new look reinterprets the original logo first adopted by founder André Citroën, inspired by the success of his first metalworking company producing chevron-shaped ’herringbone’ gear systems.
The familiar and technical “deux chevrons” reference has remained at the heart of Citroën’s 103-year-old identity ever since.
The new emblem will start to be used at the end of September on a significant conceptual Citroën family vehicle.
Versions of it will then progressively enhance future Citroën production and concept vehicles from mid-2023.
The prominent, enhanced vertical oval will introduce a new direction in design language in which the visually prominent badge will become an immediately recognizable signature element of all Citroën models.
Complementing the new logo is a fresh corporate brand identity programme and the appearance of a new brand signature, which promises “Nothing Moves Us Like Citroën”.
“As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroën to adopt a modern and contemporary new look," said Citroën CEO Vincent Cobée.
"Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable and enjoyable whatever their wants and needs."
