LAS VEGAS: Imagine stepping into a car that doesn’t just respond to your commands but understands your needs, adapts to your preferences, and creates an environment that understands and uniquely engages with you.
HARMAN, the automotive technology leader and subsidiary of Samsung Electronics, is making that vision a reality.
At CES 2025, HARMAN unveiled a suite of intelligent, contextual technologies and products that are redefining what it means to drive and ride in a car.
First, HARMAN introduces “Luna,” an avatar powered by Ready Engage, its new emotionally intelligent AI system.
“Luna” personalises interactions through voice and visuals.
Integrated with the advanced Ready Vision products, including the QVUE windshield display, it delivers immersive augmented reality features like dynamic street visualisation and transparent hood views to elevate safety, comfort and engagement.
Fully customisable by each automaker, the Ready Engage AI system redefines the in-cabin experience.
Meanwhile, HARMAN’s Ready Upgrade cockpit domain controllers and HARMAN central compute unit (CCU) platforms serve as the “brain” behind intelligent in-cabin experiences, integrating products like Ready Engage into vehicles.
Ready Upgrade reduces development cycles and costs with turnkey solutions, enabling software updates as fast as every three months and vehicle launch updates in as little as six months.
HARMAN’s collaboration with HL Klemove delivers a light CCU based on HARMAN Ready Upgrade and HL Klemove’s Level 2 software stack and ADAS sensor set.
This collaboration unites HARMAN’s deep in-cabin expertise and HL Klemove’s market-proven ADAS solutions.
HARMAN and HL Klemove are now developing a product-grade CCU platform that will integrate their latest cockpit and ADAS feature sets and offer automakers shorter time to market and full flexibility to customise.
HARMAN designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.
With leading brands including AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Revel, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world.
More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems.
HARMAN has a workforce of 30,000 people across the Americas, Europe, and Asia.
In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.
