PETALING JAYA: Local fashion brand, STEP8IGHT, launched its latest collection titled Project-260, a minimalistic clothing line inspired by the coming together of car parts.
Created by the brand’s founder and Malaysian YouTuber, Phei Yong, the collection reflects his journey of achieving new milestones throughout his 10-year career.
Titled “Project-260”, the clothing line represented the 260-mile-long journey that Phei Yong took to travel from his hometown to the city he currently lives in to kickstart his career.
The Project-260 clothing line by STEP8IGHT was inspired by car parts and different terrains, a representation of the ups and downs experienced in the journey of pursuing one's dream.
Each piece in the collection was also numbered with co-ordinates of different towns and cities that Phei Yong had lived in.
Phei Yong.
The designs of the buttons on each garment were inspired by car seatbelts, symbolising safety and the importance of taking calculated risks. At the same time, the brand also revealed its concept of freedom through the random label placements on the garments.
“Fashion is a form of artistic expression that has the power to tell impactful stories," said Phei Yong.
"Project-260 tells the story of my personal and professional journey which can be likened to driving a car, where at times conditions around us may force us to slow down when we want to speed up, while there are occasions when we need to keep going even when we prefer to remain stagnant.
"Hence, Project-260 is a collection designed to encourage ambitious and daring individuals to keep in step with their goals and dreams,” he said.
The Project-260 fashion show featured minimalist styles modelled by some of Malaysia’s top content creators and influencers, including May Ho, Brian See, Michiyo Ho and Elyn Leong.
Taking inspiration from the aesthetic of car parts, Project-260 is a streetwear collection that features simple yet refined modern designs.
The series is made up of achromatic colours that were chosen to symbolise dignity and purity that one should hold on to in the process of reaching one's ambitions.
At the same time, the collection’s various materials are selected to represent different road conditions and challenges faced in life, such as strong textures to represent the roughness of asphalt roads, smooth fabrics to represent slippery roads, and brown fabric to represent mountain trails.
The Project-260 fashion show by STEP8IGHT was held in Cycle & Carriage Mutiara Damansara.
“Cycle & Carriage is excited to support STEP8IGHT and Phei Yong as he begins his journey through craftsmanship and shaping the culture here in Malaysia," said Cycle & Carriage Malaysia CEO Thomas Tok.
"We remain committed to creating exceptional journeys and experiences for Malaysians, which includes elevating lifestyles through more ways beyond automotive services, and in this case, fashion.”
