SUBANG JAYA: Brunei has become the first export market for the updated Proton models.
Proton distributor in Brunei, Pad Motors Sdn Bhd, held a soft launch of the updated Iriz,
Saga and Persona in Bandar Seri Begawan last Friday.
The event, attended by customers, social influencers and other related parties will be followed by a roadshow programme starting Jan 28.
Proton is looking to up its game following a successful 2019, which saw sales volume grow by 55.7% and the Company finish the year in second place in the sales league.
Part of its plans this year is to boost export volume with the ultimate goal of becoming the best-selling brand in Malaysia again, and the No. 3 car maker in Asean by 2027.
“The export market will play an increasingly important role in growing Proton’s annual sales. When we updated the Proton Iriz, Persona, Exora and Saga last year, we did so while taking in to account the needs of markets outside of Malaysia and today, three of those cars are now available in Brunei," said Proton CEO Dr Li Chunrong.
"It’s a good start to 2020 but as the year progresses, we will be looking to export our cars to more countries.”
Aside from its updated models, Proton will also be looking to grow sales of the X70. With model year 2020 versions already rolling down the production line at the new RM1.2bil plant extension in Tanjung Malim, the company now has the option of expanding the footprint for its SUV.
“Exporting the Proton X70 will be critical for Proton’s future sales growth, especially in neighbouring Asean countries. It will spearhead the introduction of the next generation of Proton models currently being jointly developed with Geely and will lay the groundwork for the brand with customers in these markets,” said Dr Li.
